Basics Product Design 01: Idea Searching by David Bramston
- David Bramston
- Bloomsbury Publishing PLC
- Publication Date:
"Basics Product Design: Idea Searching" advocates a step-by-step approach to generating ideas and brainstorming. The author encourages an open mind in the development of ideas and teaches the reader to always question convention. The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design.