An antimeme is an entity with self-censoring properties. Some are benign; but others, less so…These entities can feed on your most cherished memories, the things that make you you – and you’ll never even know anything changed. And they aren’t just feeding on us.

They’re invading. But how do you contain something you can't record or remember? How do you fight against an enemy with effortless, perfect camouflage, when you can never even know that you're at war?WELCOME TO THE ANTIMEMETICS DIVISION. NO, THIS IS NOT YOUR FIRST DAY.